• A disappointed salesman

          A disappointed salesman of Coca Cola returns from his Middle East    
          assignment.                                                          
                                                                               
          A friend asked, "Why weren't you successful with the Arabs?"         
                                                                               
          The salesman explained, "When I got posted in the Middle East, I was 
          very confident that I will makes a good sales pitch as Cola is       
          virtually unknown there. But, I had a problem I didn't know to speak 
          Arabic. So, I planned to convey the message through 3 posters...     
                                                                                
          First poster, a man crawling through the hot desert sand... Totally  
          exhausted and panting. Second poster, the man is drinking our Cola   
          and Third, our man is now totally refreshed. Then these posters were  
          pasted all over the place"                                           
                                                                               
          "That should have worked," said the friend.                          
                                                                                
          The salesman replied, "Well, not only did I not speak Arabic, I also 
          didn't realise that Arabs Read from Right to Left..."                

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